If you haven't heard by now... you likely have a life.
Last night the Old Spice (Isaiah Mustafa) guy was shooting video responses to people's tweets and posting them on YouTube. I'm not sure whose idea it was, but it was pure genius! The buzz they are getting is crazy!
I'm a fan of good advertising, and this is priceless stuff!
Here are some of my favs.
They are doing it again tonight! LINK