Monday, November 9, 2009

The Ultimate Marketing Campaign

You grab some chips, maybe a cold pop and sit down in front of the tube to watch the latest episode of The Office. The show is actually only about 24 minutes long, the other 6 minutes is made up of commercials. Now I love commercials as much... probably more than the next guy. (Especially if they are well done.)

It doesn't take much to notice there is some stiff competition going down between cell phone/tv/internet providers right now. You've got the 2 guys who keep running into each other and the poor dude on the blue network always get the raw end of the deal because a) he doesn't get service, or b) because his network is too slow. I'm not sure how much they paid for those ads, but this video has been making the rounds on the interweb and I don't think it has the same big marketing budget behind it.

Which is more effective? That's up to you to decide. But the balance of power has shifted. The consumer now has a voice, and you'd better be sure what they are saying is good. because what they say can spread much faster than a slick commercial campaign. You have been warned, the age of the consumer has arrived.

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